Alexander Antonov is a Senior Designer living in Sofia, Bulgaria, taking walks with Olly and designing products at  Bakken & Bæck. Previously at  Instrument  NEXT-DC and  Apple.

In 2021, I worked on the digital presence of Parsley Health, a company that integrates technology, nutrition, wellness and prevention into cutting-edge primary care. As part of the Instrument team, I helped establish a design language and a flexible component-based system that emulates Parsley Health's holistic approach to healthcare.

In 2021, I was part of the Instrument team that partnered with Thorn to create the Thorn for Parents resource hub. The role fo the platform is to equip caregivers with the tools they need to have meaningful and engaging conversations with their kids about difficult topics related to device usage and online behavior. We created a rich educational experience centered around key topics and conversation scripts, building a flexible component-based system along the way.

I worked with the Instrument team for 6 months to help design the Facebook for Business experience, allowing companies and individuals around the world to set and track goals. I took part in designing a flexible design system of components for marketing pages, an engaging onboarding flow and a dashboard for members.

Over the course of 3 months, I worked with the Instrument team on the redesign of Instagram’s company website. I contributed with visual concept explorations, motion studies and design of individual modules and pages.

In 2015, I designed and helped launch Quotes Magazine along with a small team at NEXT-DC. Quotes is a collection of conversations with people from different fields of work and diverse lifestyles. Its goal is to find opinions and insights about the ever-changing world and present inspiring professional or personal stories. My role was to design the digital presense of the magazine and to create a simplistic system to support the authoring of future articles. Featured as Site of the Day on Typewolf, SiteInspire, French Design Index and other design galleries.