Alexander Antonov is a designer based in Sofia. Dog walker for Olly. Head of Product Design at Nansen. Previously, Bakken & Bæck  Instrument NEXT-DC Apple.

2023

Nansen 2

Working with

Nansen

Role

Head of Product Design

Since 2023, I've been leading the redesign of Nansen's powerful onchain analytics platform. We rebuilt the product from the ground up to make it 10x faster and easier to use. Along the way, we made significant improvements to the navigation and dashboard UX, introduced a new Search / Command Center that lets you find anything onchain in lightning speed, and shipped new AI-powered features like Smart Segments and Signals. We also unveiled a new brand identity, created in collaboration with DesignStudio.

Nansen 2 is now in open beta — find out more here.

Working with: Nansen

Role: Head of Product Design

2021

Purple

Working with

Instrument, Purple

Role

Interactive Design, Design System

Part of the Instrument team working on reimagining Purple.com and creating a flexible kit of components to support their internal team's future efforts. The project involved digital brand work, prototyping, designing e-commerce shopping flows and design system work.

Working with: Instrument, Purple

Role: Interactive Design, Prototyping, Design System

2021

Thorn for Parents

Working with

Instrument, Thorn

Role

Interactive Design, Design System

In 2021, I was part of the Instrument team that partnered with Thorn to create the Thorn for Parents resource hub. The role fo the platform is to equip caregivers with the tools they need to have meaningful and engaging conversations with their kids about difficult topics related to device usage and online behavior. We created a rich educational experience centered around key topics and conversation scripts, building a flexible component-based system along the way.

Working with: Instrument, Thorn

Role: Interactive Design, Prototyping, Design System

2021

Parsley Health

Working with

Instrument, Parsley Health

Role

Interactive Design, Design System

In 2021, I worked on the digital presence of Parsley Health, a company that integrates technology, nutrition, wellness and prevention into cutting-edge primary care. As part of the Instrument team, I helped establish a design language and a flexible component-based system that emulates Parsley Health's holistic approach to healthcare.

Working with: Instrument, Parsley Health

Role: Interactive Design, Prototyping, Design System

2020

Facebook for Business

Working with

Instument, Facebook

Role

Interactive Design, Design System

I worked with the Instrument team for 6 months to help design the Facebook for Business experience, allowing companies and individuals around the world to set and track goals. I took part in designing a flexible design system of components for marketing pages, an engaging onboarding flow and a dashboard for members.

Working with: Instrument, Facebook

Role: Interactive Design, Design System

2019

Instagram

Working with

Instument, Instagram

Role

Interactive Design

Over the course of 3 months, I worked with the Instrument team on the redesign of Instagram’s company website. I contributed with visual concept explorations, motion studies and design of individual modules and pages.

Working with: Instrument, Instagram

Role: Interactive Design, Design System

2015

Quotes Magazine

Working with

NEXT-DC

Role

Design, Content Curation

In 2015, I designed and helped launch Quotes Magazine along with a small team at NEXT-DC. Quotes is a collection of conversations with people from different fields of work and diverse lifestyles. Its goal is to find opinions and insights about the ever-changing world and present inspiring professional or personal stories. My role was to design the digital presense of the magazine and to create a simplistic system to support the authoring of future articles. Featured as Site of the Day on Typewolf, SiteInspire, French Design Index and other design galleries.

Working with: NEXT-DC

Role: Design, Content Curation

2019

The Scarf of Respect

Working with

NEXT-DC, Bulgarian Football Union

Role

Creative Direction

2019

Heineken: The Focus

Working with

NEXT-DC, Heineken

Role

Creative Direction

2018

Canon: Endless Toys

Working with

NEXT-DC, Canon

Role

Creative Direction

2018

Melba Design Archive

Working with

NEXT-DC, Studio Komplekt

Role

Interactive Design

2015

Museum of Less Ordinary

Working with

NEXT-DC, Finlandia Vodka

Role

Mobile UX, Interactive Design

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