Stinky Socks is a global brand, born in Bulgaria and raised in the world by a group of friends, along with a crew of skaters and snowboarders, known as the Stinky Family. Working with the team at NEXT-DC, we designed and built their new online home and store.
— Art Direction & Visual Approach
We designed a website that embodied the brand's values. The art direction was inspired by 60s and 70s Las Vegas, a time and place which represents Stinky’s idea for freedom and easy living.
The shopping experience was seamlessly integrated, allowing people from around the world to easily order a pair of Stinky Socks, or to locate their nearest retail store.