Design & Art Direction

Stinky Socks is a global skate and snowboarding company, born in Bulgaria and raised in the world by a group of friends, along with a worldwide crew of skaters and snowboarders, known as the Stinky Family.

Working with the team at NEXT-DC, we designed and built a new online home and global store for the brand. We created a unique visual presence, associating the brand with 60s and 70s Las Vegas — a city, which represents Stinky’s idea for freedom and easy life. The e-commerce experience was seamlessly integrated, allowing people from around the world to easily order a pair of Stinky Socks, or to locate their nearest retail store.