Museum of Less Ordinary
In 2015, NEXT-DC and Finlandia Vodka launched "Museum of Less Ordinary" — a temporary museum curated by Studio Komplekt. Unlike other museum exhibits, these ones did not contain any information. Visitors relied solely on their senses and experienced the artworks free from the influences, which an author’s name and reputation bring. To compliment the experience, we created interactive museum cards in the form of a mobile website. Visitors held a personal museum card on their smartphones, on which they could try to name the author and their work or could share the feeling they experienced. Watch the videos of the two museum editions below to see it in action.
Role: Interactive Art Direction, Mobile UX Design