Megane R.S. Launch

Role
Creative Director
Creative Agency: NEXT-DC
BTL Agency: The Kontakt
Client: Renault Bulgaria

 

Credits
Projection Mapping: Phormatik Studio 
Interactive Director: Julian Kuntorov
Account Director: Hristo Petkov
Account Manager: Atanas Angelov
Photography: Mihail Novakov
Video: Nu Boyana Events

To launch the new Renault Megane R.S. we wanted to create an experiential event that demonstrate its biggest advantage — the agility that helps it conquer every corner with ease.

We challenged iconic hot hatch on an interactive track that dynamically changed with every lap. Each of the projected track outlines were drawn and submitted by fans on a website prior to the show.

The event was streamed live on social media, where fans could see the driver taking the Megane R.S. on a spin around the track they created.

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Campaign Video

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