Internet of
Less Ordinary

Design & Art Direction

"Internet of Less Ordinary" is a digital campaign for Finlandia Vodka, created by NEXT-DC. We launched a browser extensionthat helps people make less ordinary choices, by blocking reviews and opinions on the Internet and replacing them with wisdom from Finlandia's characters.

Once installed, the extention replaced star ratings and reviews in websites like IMDB, Pitchfork, Rotten Tomatoes, as well as in Google search results and lifestyle media with messages inspiring users to trust only their own unique taste and opinion.

My role was to define the overall art direction of the campaign and the design of the website which invited people to join into the experiment.